Logos & Identity

Scherz Indigenous Creations

Challenge

Develop a logo for Scherz a local start-up making bags and accessories from native materials. The logo would need to appeal to a conscious consumer, be modern enough for commercial appeal but still represent the indigenous materials being used. The necessary elements for the logo were an ‘S’ representing the company name, and use of the color red, the color often worn by native tribes on the island of Panay, Philippines.

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